If in the past automotive market, the intensity of competition among car companies only required being a little better than rivals. Then in today's automotive market, flipping the table right from the start has become the industry norm. Car companies no longer quibble over who is stronger than whom; they must be the strongest in their class in order to survive in the fiercely competitive market environment. Well, in the fuel family sedan market dominated by joint venture brands, the Roewe brand, leveraging the advantages of the SAIC system, has arrived with a heavyweight new car to flip the table. It is the "Roewe i6," with presale starting at 65,900 yuan!
Designed by a world-class master
For a model with presale starting in the 60,000-yuan class, most people's first reaction upon hearing this price is probably: an unremarkable family car.
Indeed, if you look across this 60,000-yuan segment, describing models at this price as having no design at all is not an exaggeration in the slightest. In response, Roewe says: a family car in the 60,000-yuan class can also have a premium exterior, and the Roewe i6 is the template!
As a product personally overseen by former Rolls-Royce design director Josef Kaban, the Roewe i6's first impression is a very commanding exterior. In particular, the front face features a grille outlined by 23 digital waterfall slats, affectionately called the "peace and prosperity face" by netizens. Combined with highly recognizable light-track daytime running lights and slender body lines, it is both steady and easy on the eyes, completely unlike something this price should offer.
Of course, a commanding exterior also needs large dimensions to set it off. Although the Roewe i6 is positioned as an A-segment family sedan, it has a body length of nearly 4.8 meters and a class-leading longest wheelbase of over 2.75 meters, delivering truly segment-transcending space that even approaches B-segment cars. Paired with the only front seats in its class that support power adjustment, ventilation, and heating, it is incredibly spacious and comfortable to sit in!
Starting from 60,000 yuan with an 8155 chip
As the consumer group trends younger, the Roewe brand has naturally keenly perceived the importance of "intelligent experience."
Although everyone could guess that the Roewe i6, with presale starting in the 60,000-yuan class, would come with a large LCD screen and an intelligent infotainment system, no one expected it to raise the bar for intelligent features this high. It is actually equipped with the largest and highest-definition 15.6-inch 2.5K central control screen in its class, and also features the class-leading Qualcomm Snapdragon 8155 chip, delivering silky-smooth user experience and precise, rapid response speed. Combined with 50W wireless air-cooled fast charging for phones, 360 surround view with AI blind-spot compensation, and other luxury tech features, just ask what same-priced models can use to compete with these over-spec offerings!
Not only that, the Roewe i6's intelligent infotainment system not only supports the most comprehensive phone-car connectivity ecosystem in its class, without discriminating against phone brands, supporting seamless connection and adaptation, solving the "phone dependency" in the car, but also has a built-in Doubao deep-thinking large model. Saying goodbye to the rigid question-and-answer format of traditional intelligent voice control systems, it only needs one vague command to trigger multiple consecutive actions. By creating the "most human-like" interactive experience, it allows fuel-car users to also enjoy smart mobility.
Direct-injection all-aluminum engine
But that's not all. Would you believe that a model with presale starting in the 60,000-yuan class actually comes standard across the lineup with a direct-injection all-aluminum engine!
The class-leading 1.5L naturally aspirated direct-injection all-aluminum engine in the Roewe i6 adopts a 350bar gasoline direct-injection system from the same source as turbocharged engines, producing a maximum power of 95kW and peak torque of 158N·m, while achieving the lowest comprehensive fuel consumption in its class at 5.96L/100km. Measured average fuel consumption is even as low as 4.26L/100km, making it worthy of the title "national-class engine king."
Let's do the math. Generally speaking, a family commuter car drives about 20,000 kilometers per year on average. Calculated at the current fuel price of 8.86 yuan/L, it can save about 1,700 yuan per year compared with same-class models. That is essentially equivalent to saving the annual insurance or maintenance cost of the vehicle. For daily commuting, it simply could not be more appealing!
It is worth mentioning that since it dares to charge into the fuel family sedan market dominated by joint venture brands and flip the table, the Roewe i6 naturally also has to benchmark them in quality. And so it does: the new car is not only built to German standards, with a "six longitudinal and six transverse" frame structure for the body and laser welding technology used by German brands for roof welding, but has also undergone 1,000 hours of high-intensity durability reliability verification equivalent to 28,000 kilometers and 160,000 kilometers of everyday driving, truly making it economical and worry-free for users to drive.
Daxia Car Talk: Undoubtedly, the Roewe i6, with presale starting at only 65,900 yuan, did not make multiple-choice trade-offs in exterior design, body dimensions, intelligent configuration, or powertrain from the very beginning of development. Instead, it firmly adhered to the product philosophy of "no choices, take it all," delivering users a true national-class family sedan with segment-transcending all-around performance, a formidable product capable of collapsing the leadership position of joint venture fuel sedans in the market!
