One-year value retention rate of 77.5%, NIO's all-new ES8 tops value retention rankings
On October 9, the China Automobile Dealers Association and Jingzhengu jointly released the "September 2026 China Automobile Value Retention Rate Research Report," in which the all-new NIO ES8, with a one-year value retention rate of 77.5%, ranked first in value retention rate among new energy SUVs priced above 350,000 yuan.
Full-stack in-house developed all-scenario product strength
Lays the foundation for long-term value
Product strength is the most fundamental determinant of value retention. From chips and operating systems to intelligent chassis and intelligent assisted driving algorithms, NIO insists on in-house development of core technologies.
The all-new NIO ES8 is equipped with the "SkyOS" vehicle-wide operating system and the "Shenji NX9031" flagship intelligent driving chip, and integrates the VMC vehicle motion control system, providing a technical foundation for the vehicle's intelligent experience and continuous evolution.
In terms of design, the all-new NIO ES8 continues NIO's original design philosophy, forming a distinct flagship identity with clean contours, harmonious proportions, and a poised, composed stance, making the design more than just an initial attraction.
In terms of comfort, the flagship-level experience covers every seat in the vehicle. The six-seat version of the all-new NIO ES8 is equipped with four zero-gravity seats, leading its class, while the five-seat version features zero-gravity aviation seats for the driver and front passenger, with the second row capable of reclining to 138°. It is also equipped with smart dimming privacy windows, active road noise cancellation, Mini-LED sky screen, and other features, ensuring a comfortable experience for long-distance rides, rest, and entertainment.
In terms of space, relying on the full-domain 900V high-voltage pure electric platform and efficient three-in-one electric drive integration, the all-new NIO ES8 maximizes space utilization. The six-seat version has the largest longitudinal, lateral, and vertical cabin space in its class, enabling "6 people and 12 boxes"; the large five-seat version offers "5 people and 21 boxes" of spaciousness while also providing a well-proportioned separated passenger and storage experience. The native pure electric platform brings a 230L front trunk, making daily use more convenient.
In terms of driving and riding experience, the all-new NIO ES8 is equipped with the Shenxing Smart Enjoyment chassis system, featuring front and rear five-link independent suspension, intelligent dual-chamber air springs, CDC continuously variable damping shock absorbers, and other hardware, providing support for a stable and comfortable ride quality. Functions such as 4D full-domain comfort navigation, agile U-turn, and autonomous pull-over after a tire blowout further enhance the driving experience and safety assurance under different road conditions.
Technology iteration and service system
Provide assurance for long-term value
The high value retention rate of the all-new NIO ES8 also comes from continuous technology iteration. One year after launch, the "Cedar" intelligent system in the all-new ES8 has undergone 9 versions with more than 180 new and optimized functions, especially in driving assistance and the intelligent cockpit. Not limited to the all-new ES8, even the first-generation ES8 from 8 years ago can still receive long-term OTA updates, truly achieving the experience of always feeling new.
At the same time, through NIO Power energy replenishment system, driving enjoyment services, door-to-door services, one-click maintenance and vehicle pick-up/delivery, official used cars, and other services, NIO has formed a full life cycle service system covering "vehicle use — maintenance — energy replenishment — circulation," bringing users a more worry-free and relaxed vehicle experience while also continuously underpinning the vehicle's long-term value.
"Battery as a Service BaaS"
Resolves core concerns for long-term value
For pure electric vehicles, the health status, maintenance cost, and future upgrade space of the power battery are important issues users care about during long-term vehicle use. Batteries and vehicle bodies have different technology iteration and usage characteristics. As the years of use increase, changes in battery health status may also affect users' judgment of the vehicle's long-term value.
Through "Battery as a Service BaaS," NIO achieves the separation of vehicle and battery assets, providing users with another option distinct from purchasing the whole vehicle. Users who choose BaaS do not need to directly hold the power battery asset and can, through the battery rental model, more flexibly manage part of the risks brought by long-term battery use, maintenance, and upgrades.
At the same time, NIO's "chargeable, swappable, upgradable" energy service system allows the all-new ES8 to select batteries of different capacities according to needs and applicable rules without replacing the whole vehicle. The vehicle can be used long-term, while the battery can be flexibly adjusted according to usage needs. The vehicle and battery are no longer bound by a single usage cycle, providing more possibilities for the long-term use of pure electric vehicles.
Battery health is also continuously managed by the battery swap system. Through mechanisms such as battery status monitoring, health management, and the withdrawal of abnormal batteries from circulation, the usage status of batteries in circulation is ensured. For users who choose BaaS, responsibility for battery repair and replacement that complies with relevant guarantee terms is borne by the corresponding service system.
From the separation of battery assets to health management and flexible upgrades, NIO transforms the complex battery issues in the long-term use of pure electric vehicles into continuously available service support.
150,000 deliveries
First in both sales and reputation
Gathering trust for long-term value
The long-term value of a product ultimately still needs to be tested by the real market and users. One year after launch, the all-new NIO ES8 has delivered over 150,000 units, ranking first in cumulative sales in both the large SUV market and the 400,000-yuan-class vehicle market, and setting a sales record for high-end pure electric vehicles. The ownership scale of 150,000 units also provides a broad user base for the continuous accumulation of reputation.
Beyond sales, reputation is also leading. According to Jielanlu's "2026 First Half New Energy Vehicle Brand Health Research," the all-new NIO ES8 ranks first among all pure electric vehicles with a Net Promoter Score of 85.3, making it the pure electric vehicle that delivered users are most willing to recommend.
The Net Promoter Score comes from users' willingness after real use. Being willing to recommend the car to people around them is true recognition of the long-term usage experience. High sales and high reputation form stable market trust, jointly supporting the long-term value of the all-new NIO ES8.
The one-year value retention rate of 77.5% provides yet another reference, from the perspective of market value, for the performance of the all-new NIO ES8 one year after launch.
Thanks to NIO's systematic long-term investment, the product experience continues to meet expectations, the intelligent system keeps evolving, the service system accompanies users long-term, and battery usage methods remain flexibly selectable, together forming an important foundation for the long-term vehicle ownership value of the all-new ES8.
