Nine years of companionship, sincerely walking together. The 2026 Geely Auto Festival officially kicks off. Geely Auto has always upheld the philosophy of "building smart premium cars for everyone," continuously deepening its presence in China's auto market and winning the trust of a broad user base with leading strength. Among them, Geely China Star has topped the sales charts for Chinese-brand fuel vehicles for nine consecutive years and has become the preferred national mobility choice for more and more families.
As Geely Auto's mid-year car-purchasing grand event sincerely giving back to users, the Geely Auto Festival has accompanied consumers through 9 years. This year's event is upgraded once again, gathering all popular models across the China Star high-end Galaxy series, Bo series, Hao series, Bin series, and more, and stacking multiple surprise benefits to create a high-value, highly sincere ultra-value car-buying feast for consumers nationwide with real discounts and concessions.
The 2026 Geely Auto Festival will be held from June 1 to June 30, simultaneously launching on Geely Auto's official online platforms and more than 1,000 Geely 4S stores nationwide, achieving online-offline connected celebrations and full-channel coverage, comprehensively meeting users' diverse car-purchasing needs across all scenarios.
Full sincerity, manufacturer limited-time car-purchase subsidy up to 38,000 yuan
This year's Geely Auto Festival offers a comprehensive upgrade in discounts, with manufacturer limited-time car-purchase subsidies filled with sincerity. Taking the hot-selling blockbuster model Xingyue L series as an example, cash discounts reach up to 18,000 yuan,叠加 up to 20,000 yuan manufacturer trade-in subsidy, with comprehensive concessions reaching 38,000 yuan, while also stacking national and local subsidies, enjoying multiple benefits together and truly lowering the threshold for car purchasing.
Easy to get on board 0 interest / 0 down payment / 5-year low interest
In terms of financial policies, Geely tailors three flexible car-purchasing plans, with options such as 0 interest / 0 down payment / 5-year low interest, effectively easing the pressure of down payments and monthly payments, helping consumers get on board easily. For trade-in users, the event launches surprise bottom-price benefits, with trade-in prices for popular models starting at 39,900 yuan, allowing easy upgrading to a new car with an ultra-low threshold, bringing affordable good cars into thousands of households.
Limited-time boost, grab coupons to save up to 1,000 yuan instantly when buying a car
From June 1 to 21, Geely Auto's official group-buying Douyin livestream room releases exclusive benefits for the Auto Festival. Users can grab a 1,000 yuan voucher worth up to 2,000 yuan in exclusive Auto Festival red envelopes through the livestream room. On June 12, brand BOSSes, popular girl groups, and other surprises will descend on the livestream room, with limited-time draws for 1,000 yuan vouchers worth up to 10,000 yuan koi car-purchase coupons; Geely Auto's official livestream rooms on Douyin, Kuaishou, Tmall, and others simultaneously launch limited Auto Festival benefits. Users who book a test drive in the livestream room can participate in draws for 20,000 yuan general car-purchase coupons, 10,000-yuan model-exclusive coupons, digital gifts, and other rewards.
Nationwide linkage, hundred cities and thousand stores car-purchasing carnival
From June 13 to 14, the Auto Festival offline carnival days will重磅 land in Hangzhou, Xi'an, Chengdu, Guangzhou, Zhengzhou, and other core cities. More than a thousand stores nationwide will simultaneously add benefits, with all-domain linkage setting off a car-purchasing craze and bringing users an immersive car-purchasing experience up close. In addition, in June Geely will also simultaneously launch a series of themed activities such as User Care Month, Caring for Exam Students, Cooling Action, and Geely Night, continuously giving back to car owners and fans with diverse gameplay and abundant gifts.
After nine years of accumulation, the Geely Auto Festival has always remained true to its original aspiration, relying on a complete full-series product matrix and thoughtful full-process car-purchasing services to practice the brand's long-term value with high-intensity stacked benefits. During the peak car market consumption season, this event not only brings consumers a high-cost-performance, all-scenario quality car-purchasing experience, but will also further activate the vitality of the automotive consumer market. In the future, Geely Auto will continue to join hands with tens of millions of users, moving toward each other and advancing together. This June, ultra-value benefits are unlocked in one stop. We sincerely invite广大 car enthusiasts to come and experience it. The 9th anniversary of the Geely Auto Festival—when buying a car, choosing Geely is the right choice!
