Northern Auto Market
On April 23, 2025, the 20th Shanghai International Automobile Industry Exhibition (hereinafter referred to as the "Shanghai Auto Show") officially opened. On the first day of the auto show, the Tank brand, under the theme of "Leading a New Off-Road Landscape," concentrated its hardcore strength in Hall 7.1 with its full product matrix and heavyweight technological achievements. At the press conference, the Tank brand showcased for the first time globally Great Wall Motor's self-developed 4.0T V8 engine and the Tank 300 Hooke Edition positioned as ultra-strong off-road, further expanding the Tank brand's strategic layout of "full powertrain, full model lineup, full scenario, globalization," sparking high attention and widespread discussion across the industry.
At the press conference, Gu Yukun, Executive Deputy General Manager of the Tank brand, stated: "It was right here, four years ago, that the Tank brand was officially established. Over the past four years, cumulative global sales have exceeded 650,000 units. However, more than sales figures, we hope to create a unique Chinese off-road culture, co-create and grow together with users, and let every user enjoy the fun of off-roading." Users' off-road enjoyment and China's unique off-road culture cannot be separated from Tank's long-term commitment to product technology, its reverence for the off-road industry, and its adherence to its original off-road aspirations. The 4.0T V8 engine and Tank 300 Hooke Edition, making their global debut at this press conference, are the latest tributes to users' off-road enjoyment and Chinese off-road culture.
4.0T V8 and Tank 300 Hooke Edition Make a Double Surprise Appearance
As the latest representative of Great Wall Motor's 35 years of core technological accumulation, the release of the self-developed 4.0T V8 engine fills the gap in the Chinese brand's large-displacement powertrain segment, marking that China's automotive industry has achieved a straight-line overtaking of world-renowned automakers. The V8 is not only a technological achievement but also an emotional anchor for users seeking a pure driving experience. Tank insists on preserving the authentic characteristics of fuel power, providing Chinese off-road users with a power choice that offers more strength and emotional value. Although the new energy wave has made high-horsepower figures no longer scarce, Tank has always believed that new energy cannot replace the unique mechanical charm of the 4.0T V8 engine.
Another heavyweight product is the Tank 300 Hooke Edition, jointly created with "Hooke Road," one of the world's three great off-road holy lands. The Tank 300 Hooke Edition is positioned as ultra-strong off-road. As an advanced masterpiece specially built for deep enthusiasts, the Hooke Edition is not only a reliable combat vehicle but also an expression of a lifestyle, carrying the identity recognition and spiritual resonance belonging to the hardcore circle. Through real-vehicle testing at global off-road holy lands, Tank has opened up a closed-loop path of "real-world testing—co-creation—mass production," building an R&D paradigm centered on users and starting from scenarios. This vehicle not only responds to the ultimate pursuit of pure off-roading but is also the starting point for Chinese off-road philosophy going global. This year, the Tank brand will also take the Tank 300 Hooke Edition to challenge the Rubicon Trail and Moab, America's off-road holy lands, letting the world off-road stage see the strength of Chinese off-roading.
A hardcore breakthrough from a technological highland, a co-created expression originating from extreme scenarios—two heavyweight new products appearing together not only enables the Tank brand's long-term accumulation in the hardcore off-road field to be presented in a concentrated manner, but also truly brings users' "mechanical passion" to life, further solidifying the Chinese brand's voice in the off-road field.
Tank 300 Diesel Edition Achieves Ultra-Long Range in Real-World Testing: Diesel Is Also a Form of New Energy
Beyond the 4.0T V8 power that symbolizes a technological highland, the Tank brand also proposed a more realist "new energy" solution at this press conference. At the event, Gu Yukun stated that on the eve of the auto show, a well-known authoritative media outlet selected the Tank 300 Diesel Edition as one of the vehicles for a Beijing-Shanghai highway range challenge. This event, which was supposed to be a "crushing victory" for new energy over fuel vehicles, instead allowed the Tank 300 to achieve a leading result. It not only became the only vehicle to reach its official rated range with a range achievement rate exceeding 120%, but its refueling cost was also lower than that of hybrid and extended-range vehicles. It is worth mentioning that although the refueling cost of pure electric vehicles was 30% less than the Tank 300 Diesel Edition's 655 yuan, its fast-charging time throughout the entire journey was nearly 15 times that of the Tank 300, close to 2.5 hours.
If longer range, lower costs, and less time cost are what makes new energy "new," can diesel also be considered a form of new energy?
Moreover, compared with new energy, the Tank 300's three-year value retention rate is as high as 74.48% (Jingzhengu 2024 report), undoubtedly offering more stable hardware value and residual value expectations. Combined with advantages such as no range anxiety, no time cost consumed by charging, and simple maintenance, the diesel-powered Tank can be said to be another "new energy" solution in the true sense that can "save money, save worry, and save time" for consumers.
Full Powertrain, Full Model Lineup, Full Scenario, Globalization: Creating a World-Class Off-Road Brand
At this Shanghai Auto Show, Tank comprehensively demonstrated its systematic upgrades across full powertrain, full model lineup, and full scenario. The 4.0T V8 engine achieved a core powertrain breakthrough, the Tank 300 Hooke Edition strengthened extreme off-road capability, and the 2025 Tank 300 Diesel Edition expanded another new energy solution with more efficient use value. The concentrated appearance of multiple core achievements fully reflects that the Tank brand is continuously rewriting the position of Chinese brands in the global automotive market. Tank at four years old is not only made in China but is also a world-class off-road brand.
Four years ago, the Tank brand officially became independent at the Shanghai Auto Show. Four years later today, Tank returns to the starting point of the brand's journey, carrying the trust and passion of 650,000 users worldwide, and remains true to its original aspiration. Always together with users, co-creating the "yearning" for a better life, letting passion never stop! From the endless expansion of products, to the endless leadership in technology, and then to the endless enhancement of user experience, Tank will also join hands with more users and ecosystem partners to jointly expand the vast territory of Chinese off-roading, enabling Chinese brands to achieve a true value breakthrough in the global off-road landscape.
