Morning rush hour city traffic, evening rush hour congested ring roads; winding national highways heading to the mountains on weekends, unmanned roads crossing the Gobi desert on holidays. For a long time, many people have fallen into a car-buying dilemma: city SUVs are comfortable but lack wildness, while hardcore off-road vehicles are powerful but not suitable for daily commuting. Is there a car that can move calmly through urban streets and alleys, yet also head into the wilderness, and still carry the whole family on long trips? On October 14, under the theme “Travel●Journey,” the all-new Traveler 7 was officially launched globally in Beijing, giving the answer that belongs to China’s boxy off-roaders.
As the pioneer of China’s boxy off-roader category and the global sales champion, the Jetour Traveler series has been on the market for three years and continues to lead the global boxy off-roader segment. Since proposing its “Travel+” strategy in 2018, Jetour Auto has moved beyond simply building cars, turning automobiles into carriers for exploring life. As of now, Jetour Auto’s cumulative global sales have exceeded 2.56 million units, the Traveler series’ cumulative global sales have reached 600,000 units, with sales exceeding 10,000 units for 31 consecutive months, ranking first in boxy off-roader category sales in 13 countries and regions worldwide. Its wheels have traveled across 6 continents, from the G318 highway to the desert Everest, validating product strength through countless real road conditions. As Qi Subin, general manager of Jetour’s domestic marketing center, said, the greatest pride of the Traveler over the past three years is having gained a group of like-minded users around the world who love long journeys.
At this launch, the all-new Traveler 7 and the new energy version all-new Traveler 7 C-DM were released together, anchored by three core values: city-capable, wild-capable, and travel-capable, breaking down the product barriers between urban commuting, outdoor off-roading, and long-distance family travel, and setting a new value benchmark for 7-series boxy off-roaders. Pricing sincerity is fully maximized: the all-new Traveler 7 has an official guide price of 139,900 to 179,900 yuan, with a super renewal price starting at 125,900 yuan, accompanied by 7 major car purchase benefits, with a combined value of up to 40,000 yuan; the all-new Traveler 7 C-DM has an official guide price of 152,900 to 172,900 yuan, with a super renewal price starting at 143,900 yuan, offering 9 major car purchase benefits, with a total value of up to 50,000 yuan. Multiple benefits in cash, trade-in, and finance greatly lower the purchase threshold for an all-around boxy off-roader, allowing ordinary people to easily own a travel companion that balances daily life and distant journeys.
City-capable | Empowered by dual intelligence ceilings, bringing ease into urban commuting
The city is the highest-frequency car-use scenario, and a hardcore boxy off-roader should not feel bulky and difficult to use in the city. The all-new Traveler 7 comes standard across the lineup with the Lingxi Smart Cabin TOUR OS, equipped with the Qualcomm Snapdragon 8255 high-end chip, 24GB RAM + 256GB ultra-large storage, paired with a 15.6-inch 2.5K central control giant screen and iFlytek Spark AI large model, supporting multiple continuous voice commands, with off-road exclusive instrumentation, free split-screen, and smooth interaction all available. Wake it up upon entering the car, plan the itinerary with one sentence, and even in congested morning and evening rush hour conditions, the cabin remains efficient and quiet, saying goodbye to cumbersome operations.
More noteworthy is the industry’s unique dual intelligent driving solution with equal intelligence for fuel and electric models, achieving the dual intelligence ceiling in its class. The fuel version is equipped with Falcon 500 high-level intelligent driving, relying on a one-stop end-to-end model, easily achieving highway NOA and full-scenario parking; the C-DM version directly carries Huawei Qiankun Intelligent Driving ADS 5, equipped with a common optical path in-cabin lidar and a one-mirror dual-mode architecture, with 27 high-precision sensors perceiving road conditions across all domains. Whether it is urban car-following, lane changing, or long-distance highway driving, the intelligent system protects the entire journey, giving the hardcore boxy off-roader an intelligent commuting experience not inferior to urban flagship SUVs.
Wild-capable | Switch freely between fuel and electric dual drive, strong capability unafraid of the wilderness
For a true boxy off-roader, hardcore off-road capability is the foundation. The all-new Traveler 7 comes standard across the lineup with the XWD fully automatic intelligent four-wheel drive system, equipped with an intelligent torque manager and intelligent speed-limiting differential lock, identifying road conditions in seconds and switching off-road modes at any time. The fuel version is equipped with the Kunpeng 2.0TGDI + 8AT golden power combination, with a maximum power of 187kW available on demand, full of confidence when climbing mountains and crossing ridges.
The all-new Traveler 7 C-DM, meanwhile, opens a new track for electric hybrid off-roading. The Kunpeng Super Hybrid C-DM 7.0 tri-motor true four-wheel drive delivers a combined total power of 575kW and combined torque of 835N·m, making wilderness mountain roads feel as smooth as flat ground. The 45.12kWh CATL large battery brings a CLTC pure electric range of 251km, a combined range of up to 1400km, and fuel consumption as low as 1.08L per 100km. Pure electric driving for urban commuting saves money and is quiet, long-distance crossings have no range anxiety, and fuel and electricity switch seamlessly. At the same time, with an 81% high-strength steel cage body and integrated embedded frame, the first owner enjoys lifetime whole-vehicle warranty, providing solid and reliable safety protection on the road into the wilderness.
Travel-capable | Magical large space and luxury cabin, holding the whole family’s poetry and distant places
The essence of travel is people keeping company with scenery. The all-new Traveler 7 continues the “Way of Square and Circle” design language, with a classic boxy off-roader shape, a raised hood paired with same-color wide-body cladding, and a tall, grand stance. The iconic circular light group has an embedded horizon light strip, offering five highly customized car colors including PPG custom Highway Gray, paired with the all-new travel small backpack, integrating million-level hardcore aesthetics into daily life.
A 2800mm ultra-long wheelbase creates magical space. The regular trunk is 580L, and the second row folds down with one touch to transform into a 2-meter luxurious large bed. The whole vehicle has 73 storage spaces, making it easy to store camping gear and travel luggage. The cabin features large areas of premium leather soft wrapping, a 64-inch panoramic sunroof, and 256-color galaxy starry sky ambient lighting, fully maximizing the atmosphere. The 12-layer structure Shuyun seats include front-row heating, ventilation, and SPA-level massage, while the 23-speaker Boya Sound panoramic audio lets the whole family enjoy an immersive comfortable experience during long journeys.
Jetour’s “Travel+” is not limited to the vehicle itself, but is a complete travel ecosystem. With 10,000+ travel peripheral items, 600+ exclusive user benefits, 3,000+ travel service stations, plus a rich trendy modification culture, it supports users’ personalized customization. Buying a car is no longer just owning a means of transportation, but joining a community that loves travel. For short weekend camping or long holiday journeys to distant places, you can set off at any time without compromise.
Many boxy off-roader models on the market remain only at the level of exterior imitation, yet find it difficult to balance the three major scenarios of urban commuting, off-road crossing, and family travel. The arrival of the all-new Traveler 7 breaks out of the fixed perception that “boxy off-roader = off-road toy.” It is not a toy car that can only go into the mountains on weekends, nor is it an urban SUV without wildness. It can both guard the everyday warmth of the city and head into the mountains and wilderness, carrying a family’s love for travel.
From pioneering China’s boxy off-roader segment to gaining recognition in the global market; from the first-generation Traveler to the all-new Traveler 7, Jetour has always rooted itself in real user travel scenarios and continuously evolved its products. With the official launch of the all-new Traveler 7 and all-new Traveler 7 C-DM, the super renewal price starting at 125,900 yuan brings the all-around boxy off-roader into more families. There is no longer any need to choose between urban comfort and off-road wildness. One all-new Traveler 7 is city-capable, wild-capable, and travel-capable, accompanying you to the mountains and seas your heart longs for.
