Refining every subtle experience to make each journey more relaxed and effortless.
On September 21, the FAW Toyota RAV4 Rongfang Adventure Edition was officially launched with a fresh update. The new model's official guide price is 177,800 yuan, with a limited-time surprise benefit price starting from 144,000 yuan. Multiple stacked benefits and low-threshold financial plans make it easier for more consumers to get behind the wheel of a high-value SUV suited to urban commuting and outdoor travel.
The car-purchase benefits are sincerely generous, with multiple privileges that can be enjoyed in combination: up to 18,000 yuan in cash savings and a 5,000 yuan limited-time fuel subsidy; trade-in customers can enjoy a 2,000 yuan trade-in privilege across the full lineup, with an additional 2,000 yuan benefit for same-brand trade-ins, and can also apply for a national trade-in subsidy of up to about 9,000 yuan. Financial policies are flexible and diverse, supporting multiple options such as 0 deposit treasure, 0 down payment, and 0 interest for the first 3 years/first 2 years, greatly reducing purchase pressure. For specific details, please consult your local authorized FAW Toyota dealership.
Practical configuration upgrades tailored to all-scenario daily travel
The all-new RAV4 Rongfang Adventure Edition is built on the 2.0L Dual Engine Elite Edition, precisely filling the price gap in the existing model lineup and tailor-made for consumers pursuing high cost-effectiveness. Through five highly practical exclusive configuration upgrades, it enriches the vehicle's option system. All upgrades focus on real-world usage pain points without piling on ineffective features, delivering genuine advances in experience.
Convenient power tailgate allows easy opening and closing even with both hands full, making daily shopping and outdoor loading more worry-free; independent seat heating for the driver and front passenger seats supports separate control via the central screen, keeping the cabin warm and comfortable in cold weather, with warmth enjoyed by both front and rear rows. Equipped with a 360° panoramic view system with recording function, lane narrowing and tight parking spaces become more manageable, eliminating visual blind spots and effectively avoiding scrape risks, while driving records are saved simultaneously for greater peace of mind.
The exterior rearview mirrors feature power folding and heated defogging functions, quickly clearing mirror visibility in rain, snow, and fog, and can be folded with one touch in narrow sections, adapting to complex urban road conditions. A dedicated roof rack easily secures outdoor gear such as bicycles and camping tents, greatly expanding loading capacity and easily unlocking diverse outdoor lifestyle scenarios such as suburban camping and long-distance road trips. The comprehensively upgraded practical configurations make urban commuting efficient and worry-free, and outdoor exploration free and easy.
Joining hands with Discovery on the Three-River-Source expedition to unlock real off-road capability
Hearts toward the wilderness, racing toward freedom. The RAV4 Rongfang Adventure Edition joins hands with Discovery Channel to support an outdoor exploration documentary series throughout, following the exploration team deep into the mysterious Three-River-Source region of Qinghai to witness nature's grandeur with hardcore capability.
Known as the "Water Tower of China," the Three-River-Source region lies in the heart of the Qinghai-Tibet Plateau, with an average altitude of 3,500 to 4,800 meters. It gathers the headwaters of three major rivers—the Yangtze, the Yellow River, and the Lancang—with intertwined landscapes of grasslands, canyons, glaciers, and snow-capped mountains. The complex road conditions and changeable climate make it a rigorous testing ground for vehicle performance.
Throughout the high-altitude trek, the RAV4 Rongfang's dual engine powertrain delivers smooth and stable output, undaunted by the power loss caused by the oxygen-thin high-altitude environment; with the intelligent electric four-wheel-drive system, it maintains solid grip and excellent passability even on gravel slopes and muddy meadows. Meanwhile, the quiet cabin and rational spatial layout make long-distance crossings and high-altitude rests more comfortable and pleasant. More than just a means of transport, the RAV4 Rongfang, with its stable and reliable performance, becomes a hardcore companion on the journey of exploration.
A decade of craftsmanship and dedication, Rongfang accompanying millions of families in daily life
2026 marks the 32nd anniversary of the RAV4 model's debut and the 10th anniversary of the birth of the Chinese name "Rongfang." Through ten years of accumulated time, the original aspiration of "glory in bloom" has never changed. After 17 years in China and more than a decade of deep market cultivation, the RAV4 Rongfang is no longer just an SUV model, but an old travel friend to millions of Chinese families.
From accompanying the ordinary daily routines of urban commuting to journeying to the poetry and distant places of mountains, rivers, and lakes, it carries countless families' travels and passions with stable quality, solid performance, and continuously advancing detail configurations. To repay the long-term trust of millions of users, FAW Toyota has grandly launched the "Voice of Listening" 10th Anniversary Appreciation Campaign.
An exclusive JBL audio upgrade package is available at a limited-time special price, paired with four-door vibration-damping and noise-reduction design to create an immersive mobile soundstage. The six-speaker-zone system greatly enhances the layering and transparency of sound quality, while the damping panels optimize cabin quietness, giving travel listening a more refined quality. The package is originally priced at 3,560 yuan, now available for a limited time at only 2,700 yuan—rewarding every journey forward with delicate sound.
Steadfast and reliable, expanding life's infinite boundaries
A good car is the reassuring foundation for daily travel and the courage that empowers you to explore the world. From early-morning commutes and school runs to weekend family outings and free journeys to distant places, the RAV4 Rongfang always protects every journey with mature hybrid technology, solid safety quality, and continuously optimized detail experience.
FAW Toyota always upholds craftsmanship in car-making, not chasing flashy gimmicks but deeply cultivating users' real needs. Your world is bigger than the whole world. The all-new RAV4 Rongfang Adventure Edition, with poised capability, accompanies you through daily life and into the wilderness, serving as the most reliable companion on the road ahead.
