With an commanding presence and undeniable dominance. On October 23, the 27-model Tank 500 was officially launched, priced from 335,000 to 375,000 yuan. Through comprehensive upgrades in luxury, all-terrain capability, and safety, along with a total of 296 optimized enhancements spanning software, hardware, and safety redundancy, the new vehicle once again resets the value benchmark for all-domain tech-luxury SUVs. At the same time, to make a new luxury travel experience that combines presence with capability and leaves no weak spots across all scenarios within reach, the new vehicle not only adds features without raising prices, but also brings a series of surprise benefits worth up to 76,000 yuan, including a 3,000 yuan deposit that can offset 9,000 yuan of the final payment as a膨胀 bonus, a selection fund worth up to 10,000 yuan, a trade-in subsidy of up to 20,000 yuan or a purchase finance subsidy saving up to 28,000 yuan, and lifetime free use of the VLA large-model all-domain assisted driving system, lowering the barrier to ownership for users with full sincerity.
Luxury that withstands the test of time comes from cultural confidence and high-end originality
At this launch event, from design philosophy and technology R&D to validation standards, layer by layer, the "Tank-style" dedication and commitment behind the renewed upgrades of the 27-model Tank 500 was broken down.
In Tank's car-making philosophy, originality is the foundation, and culture is the soul. When the industry habitually uses "borrow-and-copy" approaches to quickly replicate classic designs and follow trending elements, Tank has always adhered to a high-end original path and insisted on defining new luxury in the mother tongue of Chinese culture. Whether it is the Tank 500's Chengtian waistline inspired by ancient city walls, the grille derived from Song Dynasty stepped roofs, the headlights borrowing from dougong mortise-and-tenon joints, or the symmetrically arranged Palace Gate Eye taillights, all draw meaning from ancient Chinese architecture and mountains and rivers. From the first-generation model's finalization through 59 rounds of proposal iteration, 38 rounds of clay model validation, and more than 700 days and nights of polishing, to the facelift still adhering to the classic styling language without following trends or making exaggerated changes, all to precipitate a Chinese-style new luxury that can withstand the test of time, shaping the Tank 500's powerful presence like a "gentle giant"—awe-inspiring without anger, full and composed.
The newly added "Danxia Red" body color is precisely a tangible expression of this commitment. The color is drawn from the red cliffs of China's Danxia landforms formed through hundreds of millions of years of sedimentation, using a dark-toned texture of "deep red like rock, red without clamor" to interpret a high-class feel that is not ostentatious yet carries its own presence. To reproduce this unique hue, the R&D team went through more than 500 color adjustments, adopted 8 rigorous painting processes, and combined nano-ceramic clearcoat technology with material support from a globally leading paint supplier, with paint costs more than 7 times those of ordinary paint. The interior simultaneously introduces a new black-gray color scheme, with profound black as the base and elegant gray layered over it, displaying a layered sense of virtual and real like Eastern ink wash.
In Tank's design logic, luxury should not be merely the experience of the driver alone, but the equal enjoyment of "luxury in every seat," a sense of quality that withstands close inspection and prolonged use. Based on this, the 27-model Tank 500 has comprehensively upgraded its cabin configuration. The new vehicle is equipped with a 15.6-inch high-definition dual center screen, paired with front passenger headrest speakers on both sides and near-field directional sound technology, achieving functional partitioning and independent sound fields for the driver and front passenger, so the front passenger seat is no longer a "companion seat" and enjoys equal entertainment and comfort. The 22-speaker high-power sound field system includes 4 overhead channels, combined with a seven-screen combination throughout the vehicle, creating an immersive mobile cinema-level experience. All NAPPA leather seats throughout the vehicle are equipped with ventilation, heating, and massage functions, and through zoned quilting craftsmanship the support layers are refined to precisely fit the curves of the human lower back. On this basis, the newly added front-row power-folding leg rests, rear-row small tables, and big-bed mode further expand the cabin's scenario adaptability, from commuting and resting to outdoor camping, adapting to users' diverse needs across all scenarios.
Intelligent experience worthy of trust comes from upfront validation and repeated polishing
In the traditional development process of assisted driving systems, interaction experience can only be validated after the software is completed and the real vehicle is built, which is not only long-cycle and high-cost, but also makes many delicate scenario details difficult to polish thoroughly. To tackle this industry pain point, Great Wall invested more than 12 million yuan to build an interaction experience laboratory with four core capabilities: VR virtual experience, HMI prototype evaluation, full-vehicle simulation experience, and human factors analysis, capable of fully reproducing interaction experiences in real scenarios. This means that every intelligent function, before mass production, undergoes dual verification of user willingness and engineering feasibility, with user experience moved to the very front of R&D.
The Coffee Pilot 4 assisted driving system newly equipped on the 27-model Tank 500 is precisely the落地 result of this technical philosophy. Relying on the deep empowerment of the VLA large model and paired with the Thor-U high-computing-power chip, it becomes a true thinking "driving intelligent agent." It understands natural spoken instructions and can dynamically adjust driving strategies, change routes, and even remember user driving preferences without fixed phrasing; it can see "invisible" risks. Relying on 27 assisted driving sensors including LiDAR and front 4D millimeter-wave radar to build all-domain perception capability, the vehicle can accurately identify potential risks such as side blind spots, pedestrians suddenly emerging at intersections, and narrow-road passage, decelerating in advance to reserve avoidance space, adding peace of mind to every lane change, merge, and U-turn.
The system also autonomously thinks about complex road conditions and calmly handles edge cases. When changing lanes, it considers the situation after the lane change rather than changing whenever there is a gap; when passing narrow roads, it automatically slows down and keeps centered; when encountering risk scenarios, it proactively honks to alert; in severe weather, it automatically switches to prudent driving strategies, predicting every emergency in advance. Moreover, through the CoT reasoning panel, the assisted driving decision-making process is fully visualized, eliminating the information gap and anxiety of human-machine co-driving, so users can not only use it and dare to use it, but also use it with confidence.
More noteworthy is that, based on Great Wall Motors' 36 years of deep cultivation in the off-road field, Tank collected more than 40,000 real off-road scenarios and millions of frames of data to build the world's first off-road dataset, enabling assisted driving capability to break through urban scenarios and paved-road conditions. Addressing the pain point that modified users' vehicle height changes cause calibration failure, the LiDAR also supports height-adaptive adjustment, requiring no recalibration after raising or lowering. This achieves truly uncompromising all-domain assisted driving and all-scenario integrated parking capability.
A safety foundation that can provide support comes from "slow" persistence in a fast-paced era
"First hard, then luxurious" is the underlying logic consistently upheld by the Tank brand. While adhering to the hardcore foundation of a body-on-frame chassis, the 27-model Tank 500 also comprehensively upgrades intelligent safety configurations, using "vision warning—active risk avoidance—extreme-case fallback—all-scenario protection" as the logical chain to build a safety protection system covering all vehicle-use scenarios, providing support for every trip. At the vision warning level, the new vehicle is equipped with a fifth-generation streaming media interior rearview mirror with an ultra-wide field of view covering four lanes behind, as well as the Coffee Night Vision 2.0 far-infrared night vision system with a detection range of up to 300 meters. At the active risk avoidance level, the new vehicle is equipped with more than 20 active safety functions covering full-dimensional risks from the front, rear, and sides; for scenarios such as narrow-road passing and yielding to pedestrians, the vehicle-language intelligent creation function supports preset voice messages and real-time intercom, completing communication without opening the window, balancing safety and convenience. For extreme operating conditions, the new vehicle is equipped with fallback functions such as accelerator pedal misstep prevention, incapacitated assisted driving, and intelligent tire blowout control, among which tire blowout control can accurately identify and stabilize the vehicle within 200 ms, achieving no loss of control after a high-speed blowout; coupled with the IBC 2.0 dual-chip redundant braking system, it adds double protection to driving safety from the hardware level.
Among the 296 upgrades of the 27-model Tank 500, there are also a large number of invisible "hidden optimizations." From the coating of a single bolt and the redundant layout of wiring harnesses to the adaptation and tuning of full-vehicle scenarios, and even anti-corrosion processes and handling stability optimization for complex roads in South America and severe weather in Eastern Europe, as well as safety redundancy upgrades for NOA overtaking scenarios, all have been meticulously polished. These details that users find difficult to perceive in daily use are precisely Tank's commitment to quality—putting validation first and solving problems before leaving the factory, so that every departure of users is backed by confidence.
The same is true at the core technical level of the powertrain architecture. Faced with the industry shortcut of "just purchase" large-displacement powertrains, Tank chose to stubbornly pursue independent R&D, breaking through foreign monopolies in large-displacement technology after more than a decade of technical攻关, using the roar of the 3.0T V6 engine to establish the technical foundation of Chinese luxury off-road. Also inspired by the Dujiangyan project, it innovated the Hi4-Z power-split technical architecture, paired with a longitudinally mounted 3-speed DHT to achieve no power degradation under depleted-battery conditions, with cumulative testing exceeding 6 million kilometers and charging costs for test vehicles alone exceeding 1.1 million yuan. Add to that the strong off-road super hybrid combining new energy technology with non-decoupled four-wheel drive, forming the product characteristic of "one vehicle, three architectures," comprehensively meeting the diversified needs of different regions and different user groups.
Final thoughts
Parameters can be caught up overnight, but user trust takes many years to cultivate. From the commitment to original design and self-developed technology, to people-oriented technological innovation, and to firmness on the hardcore foundation and safety bottom line, every upgrade of the 27-model Tank 500 confirms the Tank brand's product philosophy of "taking one step further than user expectations." In an industry environment where "quick-success cars" appear frequently and traffic reigns supreme, Tank firmly remains a long-termist. This commitment ultimately translates into users' solid trust: it is a reliable partner on public welfare rescue roads, solid confidence in global expeditions, and an ideal vehicle capable of satisfying the expectations of the whole family. And the 27-model Tank 500, with the stance of "commanding presence, undeniable dominance," brings a new all-scenario travel experience balancing luxury and practicality, technology and safety, to the backbone group bearing both career and family responsibilities, while also providing a thought-provoking and referable "Tank-style sample" for the sustainable development of China's auto industry in an increasingly restless era.
